Marketing & Social MediaTapping In To Your Potential
SEO (Search Engine Optimization) is the process of ensuring that your website can be found in search engines for words and phrases relevant to what you are offering.
It's all about getting your website to show up on the first page of search results (in Google, Bing & Yahoo).
In this day and age, businesses need an online presence. Your customers and clients probably expect it too. By optimizing your website for search engines, you can ensure that website visitors will be able to find you online.
Go Mobile - responsive websites have higher search rankings • Key Words - use them where they matter the most • Link to other websites with relevant content • Home Page should load in less than 5 seconds • No unnecessary plug-ins and apps that bog down your site • Update your website frequently • Create great content - write well
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. This interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as 'word of mouth' or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online 'word of mouth' a powerful voice and far reach.
There is a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:
Increased brand recognition & loyalty • Higher conversion rates • Increased Inbound Traffic • Better Search Engine Rankings • Richer Customer Experiences • Improved Customer Insights